8 Ways Teachers And Schools Can Communicate With Parents In 2019

8 Ways Teachers And Schools Can Communicate With Parents In 2019 Kathleen Morris Primary Tech
8 Ways Teachers and Schools Can Communicate With Parents in 2018 | Kathleen Morris blog | Primary Tech

Last updated May 4, 2019

It would be no surprise to most educators that research identifies family involvement in schooling as a key predictor of a student’s success.

Clear, continuing, two-way communication is imperative.

But what is the best way for teachers to approach home-school communication in our rapidly changing world?

Family life is evolving with many parents working full time and juggling various commitments. Teachers may see parents at the classroom door less than they used to, and opportunities for interaction are more limited.

With these changes also comes exciting new opportunities. The good news is, in our technology-rich world our approach to parent communication can be stronger than ever!

Let’s take a look at some effective options for parent-communication and see what’s happening in some schools and classrooms around the world.

There might be some fresh ideas you could try in 2019! Or, you might have other creative ideas or examples which I’d love you to share in a comment.

8 ways teachers and schools can communicate with parents in 2019 Kathleen Morris | blogs email video radio social media voice tools apps in person

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Click on the link below to jump to each section for more information and examples:

Blogs

Radio or podcasting

Video or television

Email

Social media

Voice tools

Communication apps

In person

💡 Scroll to the end to find a checklist with 8 tips for better communication with parents!

1) Blogs

Regular readers will know I’m a huge fan of blogs for many reasons. When it comes to communicating with parents, you might opt for a class blog, school blog, or both. Let’s take a look at these.

Class Blogs

  • A virtual window into your classroom
  • Allows for two-way communication while offering all the other benefits of publishing for an authentic audience (global collaboration etc.)

One of the main reasons I started a class blog over a decade ago was to connect with families. Year after year, parents mentioned that they loved being about to peek into our classroom through the blog.

Many parents found our blog to be a useful conversation starter at home too. They could ask their child questions based on what they’d seen on the blog when their child had strangely ‘forgotten’ everything that had happened at school!

The interaction through a class blog doesn’t have to be one-way either. I’ve written a guide to involving parents in blogs where I recommend you educate and encourage families to get involved in the blog in a way that’s clear, easily accessible, dynamic, and ongoing.

This might mean teaching parents about commenting (comments bring your blog alive and can scaffold learning so you really want comments!). It might also mean inviting parents to participate in things like a Family Blogging Afternoon, Family Blogging Month, question posts for parents, and more.

A class blog is an excellent way to keep parents informed about what’s happening in the classroom while showcasing and scaffolding student work. All this can be underpinned by a rich dialogue about learning in the comment section.

Here are three examples of class blogs that communicate well with parents:

School Blogs

  • Turns the traditional static website into a dynamic and interactive space

A school blog and a class blog can really complement each other to create a whole school culture that values strong lines of communication.

Most schools now have a school website that is often fairly static in nature. It might have information about school policies, staff, contact details and so on. Schools are not static spaces, however, and our online environments can reflect that too … with a blog!

Let’s take a look at just two examples:

Craigburn Connections

Paul Luke in South Australia set up this fabulous example of a school hub that is updated regularly.

The About Page provides an excellent insight into the purpose and process of the blog,

We are always looking to improve the way we communicate with families and friends.

At Craigburn Connections, you’ll hear directly from school staff, students and our parent community on topics including classroom activities, school programs and events, thought leadership in the field of education, and sharing in the wonderful learning from our students.

Paul also offers an open invitation for others to comment on the blog, and explains how the blog replaces the traditional fortnightly school newsletter with more instantaneous and accessible updates.

St Charles Borromeo

This blog was set up for a Catholic Primary school in Melbourne, Australia, by Frank Cotela.

St Charles Borromeo screenshot

It is unique in that it is run by an elected Student Action Team. The blog is updated regularly with interesting stories from around the school community.

The students publish an exciting range of ‘Blog Shows‘ such as:

  • Around the Yard
  • Junior Chef
  • Lego Club
  • 10 Questions, and more!

This is an incredible program that provides huge benefits to students while offering an excellent platform for parent communication.

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2) Radio or Podcasting

  • Parents can listen on-the-go and students can learn a lot from the process
  • Can be a professional production, or you can use a simple free app like Anchor.fm

A simple yet powerful medium, radio or podcasting is a great way to speak directly to parents at a time and place that’s convenient to them.

A student-led production offers children the chance to use many traditional and new literacy skills. This includes everything from the standard reading, writing, speaking and listening, to 21st century skills like using digital tools, researching and filtering information, and digital citizenship. The production of a radio show also requires many ‘soft skills’ such as project management, collaboration, and problem solving.

Here are some examples of what’s happening at schools around the world:

  • Westwood Radio – This is an extremely professional example from Ian Rockey in the UK. Their school received a grant which allowed them to collaborate with a radio consultant.
  • Chickering Report  – These 4th and 5th grade students report on what’s happening at their US school, sometimes through blog posts, other times through podcasts like this one where students interviewed their PE teacher.
  • Berwick Lodge – This primary school in Melbourne, Australia has been collaborating with a local community radio station for 15 years to create their own radio show. This is an amazing production!

A school radio or podcast can be a fairly professional project that involves collaborating with a radio station or broadcasting experts. At the other end of the spectrum, it can be as simple as publishing an audio recording in a blog post.

Want to learn more about podcasting? Check out this comprehensive guide I wrote for The Edublogger in April, 2018. It walks you through different options such as Anchor.fm — a really handy free app for creating podcasts.

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3) Television or Video

  • An engaging way for parents to be a ‘fly on the wall’ in the classroom
  • Students can learn a lot from being involved in the production process

Video has always had such rich potential to engage, inspire, and educate. It’s now easier than ever to create video. This is something some schools are taking advantage of to communicate with parents while helping their students develop traditional literacies, 21st century literacies, and many ‘soft skills’.

Your video library can be hosted on a site like Vimeo or YouTube. From there you can embed videos on your class/school blog or website.

Here are just two examples from my state of Victoria in Australia:

LODGERS Berwick Lodge TV

This television show is incredibly catchy and gives families a real insight into what’s happening around the school yard. Rob Kelly does some truly incredible work with the students at Berwick Lodge Primary School.

LODGERS – Series 2 – Episode 7 – THE FILM FESTIVAL SPECIAL from Berwick Lodge Primary School on Vimeo.

Parkhill  TV

Parkhill Primary School is lucky enough to have a ‘fully operational’ digital television news broadcasting studio at their school. This is such a great opportunity for students and the school community.

Check out their Vimeo channel to see some examples of their videos.

These two examples would clearly take a lot of work, but parents would certainly appreciate a much simpler student-created school report too. You can always start small!

Consider: If you put on a school production, parents come along because they want to see their child. This shows how powerful it could be to put students in the driving seat of some home-school communication. Maybe it’s an effective way to get parents on board and taking notice?

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4) Email Newsletters (or Letters)

  • Easy option for many parents who are used to using email regularly
  • There are a number of ways you can save time and get more out of the process of emailing parents

I began teaching in 2004 when office staff would spend hours every two weeks typing and photocopying a school newsletter. We’d then hand this out to the eldest student in each family and hope it made its way home!

I wrote a post back in 2010 about the switch I made from paper newsletters and notes to email. Nine years have passed and this approach still isn’t in every classroom but it could be.

Email allows our newsletters (or letters) to be:

  • more personalised (e.g. class news, or student information, instead of only whole school news)
  • more instantaneous (why wait two weeks to hear about a sports report, learning goal, or event information?)
  • more reliable (no need to worry about lost notes as long as parents are checking their email)
  • more private (there may be some things you don’t want students reading)
  • two way (parents can reply which they couldn’t really do with printed material)

Veteran teacher Linda Yollis is a big fan of email as she explained in this tweet…

More Ideas And Advice About Emailing Parents

  • If you’re looking for some more advanced ideas, Alice Keeler has a Google Add-On and tutorial to easily send personalised emails to parents when you have a lot of students.
  • Matt Miller has written a tutorial on how to make a customised email newsletter for every child with Google Forms.
  • Some people like publishing their email newsletters in Google Slides. This is something Shelly Terrell has written about. Second grade teacher Liz Reyes shared the following insights via Twitter,


Learn More About Emailing Parents

In May 2019 I wrote a comprehensive post with advice for teachers emailing parents.
It includes a poster with 12 tips for emailing parents. There’s also a sample email and advice about word choice.

Take a look the email tips!

12 tips for teachers communicating with parents via email -- free PDF Kathleen Morris

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5) Social Media

  • Many parents use social media daily and it’s becoming more common for teachers and schools to communicate in this way

Social media is an excellent avenue to explore when considering how you can ‘meet parents where they’re at’. There is a lot of merit in using a platform that parents are already familiar with and are using regularly, rather than trying to come up with a new method that requires ongoing education and promotion.

Online platforms like Facebook, Twitter, or Instagram can be a great way to bridge the gap between home and school.

Many teachers use social media well to connect with families. Of course, you’ll need to be mindful of your school, district, or state policies when beginning to communicate in this way.

Another consideration is that most social media platforms have a 13+ age restriction. This means that unlike other publishing platforms (such as your blog), the teacher will need to be the one doing all the publishing for younger students.

Solution To Bring Your School’s Social Media Together

If you are publishing to various social media platforms, or you have various teachers/classes with their own social media accounts, you might be wondering how to bring this all together!

Wakelet logoCheck out a free tool called Wakelet which I’ve taken a comprehensive look at in this post.

In this article, school principal Mariah Rackley shares how she uses Wakelet to bring together all the tweets from the school community. You can then embed your Wakelet onto your school website for the community to enjoy.

Social Media Example: The Daily Shoot

One teacher who uses social media really well to connect with families is Aviva Dunsiger. Her Daily Shoot concept was born when she was teaching upper primary students.

Aviva now teaches pre-kindergarten and uses the concept to share images and videos about the day’s events through social media. The Daily Shoot page on her class blog which collates all the social media posts is well worth a look!

Here’s an example of the sort of thing you might see on The Daily Shoot from Instagram and Twitter.

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6) Voice Tools

  • There are many apps on the market that are popular for voice communication and can, therefore, be adapted for home-school communication

Let’s take a look at Google Voice and Voxer which are being used by teachers in creative ways.

Google Voice

I recently found out about Google Voice via a tweet from Monica Spillman. Living in Australia where Google Voice is not yet available, I was unaware of this awesome tool!

Monica also shared a video from Ben Hyclak who explains how to set up an account.

This looks like a great tool for those of you in the US BUT it seems like my fellow Aussie friends and I will have to keep waiting.

Voxer

Another voice app worth looking at is Voxer. I was fascinated when I read a blog post by Meredith Akers about it.

If you haven’t heard of Voxer, it’s a messaging app for your phone (or browser) where you can send voice recordings walkie talkie style. There are other sending options too like text, photos, videos and location sharing.

Meredith explains how she sends voice messages of appreciation and praise to staff, students, and parents. She talks about the huge impact this strategy has had as the recipient can hear your sincerity. Talking is fast too which makes this a great option for busy teachers who are interested in offering personalised messages but are short on time.

And if your parents don’t have the app, you can just record your voice recording in Voxer and email it to them. Easy!

Be sure to check out Meredith’s post for more information and an example.

A new twist on the positive note using Voxer by Meredith Akers
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7) Communication Apps

  • School-teacher-parent-student communication is quick and easy through apps on phones or tablets (or via the web)
  • There are a large number of communication apps available
  • Many apps are freemium models (free for basic classroom use with paid options for advanced or school-wide features)

There are now many communication apps designed for schools on the market and they’re becoming increasingly popular with teachers and parents alike.

Apps can break down barriers as they’re quick and easy to use and there’s usually a minimal learning curve. Another great feature of many communication apps is the ability to translate into different languages.

Communication apps do various things. Let’s take a look at three:

Seesaw

  • Primarily a digital portfolio and parent communication tool that’s hugely popular across the world, especially in the primary/elementary classroom.
  • Allows parents and students to easily send families updates like notices, videos, and photos.
  • Seesaw works on phones, tablets, and the web.

I’ve written a comprehensive post weighing up the pros and cons of Seesaw. Check it out here!

Primary educator Kate has found Seesaw very worthwhile…

Remind

  • Allows teachers to share news and resources with students and parents.
  • Teachers can send messages from the web or the app to parents’ or students’ phones (or the web/email if they don’t have phones).
  • Teachers can send announcements to an entire class or personalize messages to individuals and smaller groups.

Stephen Davis is a middle school English teacher who uses Remind…

ClassDojo

  • Began as a way to gamify classroom behaviour through a points system.
  • Now an app where teachers can share class stories and contact parents directly.
  • Students can also create digital portfolios.
  • ClassDojo can be used on the web and via apps for iPhone and Android.

Special education teacher Mrs. de Jongh tweeted her thoughts about ClassDojo…

SkoolBag

SkoolBag began as a simple school communication app.

It’s now evolving and is a leading app across Australia and New Zealand. SkoolBag is a way to send out newsletters, take payments, share classroom updates, fundraise, record absences, organise permission notes and more.

I’ve recently collaborated with SkoolBag to write some articles about parent communication. Check out “How To Use A School App To Open A Window To The Classroom (And Not A Floodgate)

SkoolBag communication app

There are many more school communication apps out there. Please share your favourite in a comment!

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8) In Person

  • The goal is to enhance our communication with parents via technology, not replace all human contact. 

Are Parent-Teacher Conferences Becoming Obsolete? was an article published in The Atlantic just over a year ago. It understandably caused a bit of controversy amongst parents and educators. The article talks about how a Colorado school district began replacing in-person meetings with online data systems.

Most teachers and parents would agree that this is not the desired goal of using technology for home-school communication. We want technology to enhance our communication with families, not replace all human contact. There is so much power in speaking to someone face-to-face (or on the phone) from time to time.

Sometimes everyone will benefit from a parent-teacher discussion about a student’s behaviour, learning, or other important issues. However, I don’t think we need a parent meeting every time a student has a new learning goal either. And we certainly don’t need ten different parents knocking on the classroom door to ask about the athletics carnival arrangements.

I think all teachers know what the right mix is here for online and offline communication.

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8 Tips For Better Communication With Parents

There are now so many ways that you can communicate with parents and, of course, you might find having a few different methods works well.

You might use one medium for more personalised communication: like to share information about individual student progress and behaviour. Another method could be set up for more general class and school news.

I’ve created a PDF with 8 tips for teachers for better communication with parents.

To summarize, the best ways for teachers to communicate effectively with parents include:

  • Setting up start of year expectations
  • Training parents to use your channels of communication
  • Ensuring parents aren’t facing barriers to accessing technology
  • Contacting parents personally when necessary
  • Helping parents to get to know you as a teacher
  • Avoiding replicating digital communication
  • Establishing two-way channels of communication
  • Empowering students to get involved in the home-school communication

>>Download a PDF copy to share with colleagues

8 Tips For Better Communication With Parents Kathleen Morris checklist

Final Thoughts

This is an exciting time for building strong relationships with families to help all of our students thrive. Relationships are built on communication.

How will you communicate in 2019?

What’s happening in your classroom or school? Please comment and tell us about the way you communicate with families!

Thank you to Teekatas Suwannakrua for the cute icons for my graphic for this post!


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What are the best ways for teachers to communicate with parents using technology? Here are eight creative ideas with effective examples from schools and classrooms around the world. How will your school be communicating with families in 2019?
What are the best ways for teachers to communicate with parents using technology? Here are 8 creative ideas with effective examples from schools and classrooms around the world. Includes free PDF with 8 tips for teachers for better communication with parents.

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  1. […] Kathleen Morris, of Primary Tech: Helping teachers create digitally literate global learners, suggests several ways to have parent-to-school, and school-to-parent, communication: […]

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